Ethiopia is one of Africa’s largest economies and fastest-growing markets, with a population exceeding 120 million, a strategic location connecting East Africa to the Horn and the Gulf, and an ambitious reform agenda under the Homegrown Economic Reform Program. Following macroeconomic restructuring, the government is actively courting foreign direct investment in manufacturing, agribusiness, energy, and logistics. This presentation highlights specific sectors where U.S. partnerships are sought, the investment incentives available through the Ethiopian Investment Commission, and the long-term commercial opportunity as Ethiopia deepens regional and global integration.