Joycee Awosika is an award-winning entrepreneur, energy economist and speaker. She has a history of
running companies, mainly ORÍKÌ, the first and only all-natural farm-to-skin brand to operate a
fast-growing premium product & wellness spa brand on the Continent of Africa. ORÍKÌ has developed 10
wellness spas in 8 years and distributes products globally as well as provides contract manufacturing
services for brands, hotels, and hospitality companies. Her wellness spas are rapidly growing across
Africa with a branch in Nairobi Kenya and more to come.
Her work has been featured in several global publications including: CNN, CNBC, The Huffington
Post, Ebony Magazine, and The Guardian. She has built a reputation for her expertise in creating
structure for businesses and home, and provides Standard Operating Procedures (SOPs) and templates
through her platform, SOAR.
Joycee is avidly passionate about impacting SMEs to be sustainable and scalable, realizing that
they form the backbone of any economy. Prior to building ORÍKÌ full time, she worked for the United
Kingdom’s Department for International Development’s (DFID) infrastructure assistance program in
Nigeria, with the Nigerian Infrastructure Advisory Facility (NIAF) as the Technical Adviser on Research,
Analysis and Informatics (Performance Monitoring) to the Honorable Minister of Power. Joycee
contributed to energy policy, the privatization of the power sector and multi-sector collaborations during the Power Sector Privatization Reform in Nigeria.
As the former Curator of the World Economic Forum Abuja Global Shapers Hub, a highly
selective group of young people around the world, creating valuable impact in their
communities, Joycee led a team of 21 entrepreneurial young leaders, on a number of
community initiatives focused on education, youth unemployment and entrepreneurship.
Joycee is a World Economic Forum Global Shaper Alumni, a nominee of The Future Awards
Prize in Public Service, 2013 & 2016, and selected into the African Leadership Network. She
sits on the board of Oxfam's Work in Progress Program and on two other charity organizations.
She is a Tony Elumelu Entrepreneurship Program Fellow. oycee speaks Spanish fluently and has spoken at over 100 events. She was selected as one of the 100
most inspirational female founders in Africa in March 2023, one of Nigeria’s 100 most inspiring women in
2015, and as a 2017 Woman of the Year for 'Her Network.' In September 2021.
She is currently on a mission to develop 500 ORIKI Spa locations in the next 5 years through
the ORIKI Franchise opportunity. In addition, alongside her passion of helping to solve the
unemployment gap in Africa, she spearheaded the launch of the ORIKI Training Institute (OTI)
in October 2021. A leading spa training institute committed to supporting spa, wellness
businesses and industry professionals across Africa by providing training, consultancy services
and influencing industry standards.
Her latest innovation is UNWIND, The Uber of Wellness which allows customers to book spa services on
demand in the convenience of their own space through a network of certified and verified spa
professionals.
Joycee is a mother to two boys and is married to Tola Awosika, a consummate
entrepreneur. Together, they are building global hospitality and wellness businesses across regions and
continents and own a boutique hotel in Lagos, Nigeria.