Franchising has emerged as a powerful vehicle for wealth creation and economic diversification, offering entrepreneurs access to a proven business model, established brand recognition, and ongoing operational support. This model has demonstrated immense potential in Africa to catalyze economic growth, empower local businesses, and create sustainable employment opportunities.  

For example, the Franchise Association of South Africa reported an increase of 36% increase in franchising business between 2022 and 2023 which represented 15% of the country’s GDP. These statistics underscore the transformative power of franchising in fostering investment.  

This session will delve into the role of franchising as a catalyst for growth, featuring industry leaders from renowned U.S. and African franchise brands. By highlighting franchising's dual role as an economic driver and a tool for empowerment, this session aims to foster sustainable partnerships and long-term success in the African market.